Cubans to access wider range of Samsung Technology

The giant South Korean Group ¨Samsung Electronics¨ announced the launch of a new cell phone shop in the country. Located within the 3rd and 70th supermarket in Playa municipality, Samsung will now offer a second alternative to obtain their equipment. The Brand is already popular among Cubans. Some of their models have been available in the island for a while. Commercialized by the state-owned Communications Company ETECSA the cell phones range from 110 to 155 CUC.

Samsung's marketing manager for Latin America Gilberto Ramirez shared some thought during the Havana International Trade Fair. After several years of doing business with Cuba they are now looking forward to opening their own Samsung shop. Pricing policy still to be revealed. In a press release by the Company, Ramirez explained that Samsung is interested in exploring what they call emerging markets in order to boost the company´s growth through new designs and technologies.